Active Ingredients for Better Pet Wellbeing
Our nutrient-rich, premium recipes are rooted in science. They contain research-based, natural ingredients free of artificial preservatives that are better for your pet and the planet. We know what pets need. Now, you do too.
Antioxidant
Vitamin C
Vitamin C is a water soluble vitamin and a natural antioxidant that helps to enhance a pets’ natural defences and overall health.
Antioxidant
Vitamin E
Vitamin E helps to protect the cell from the action of free radicals that might contribute to the ageing process and cell death.
Arginine
Arginine is important in converting ammonia from protein into urea, and plays a role in blood vessel relaxation. Cats must obtain arginine from their diet.
Calcium
Calcium is important for healthy bone growth and maintenance and also plays a role in the transmission of nerve impulses.
Choline
Choline is an important nutrient that works to build the cell membranes and is essential for healthy liver function and nerve transmission.
Natural
Prebiotic Fibres
Natural Prebiotic Fibres provides "food" for beneficial gut bacteria, supporting digestion and overall digestive tract health.
Green-Lipped
Mussel Powder
A powerhouse of vital joint nutrients -glucosamine, chondroitin and omega 3 fatty acids which help maintain joint health.
L-Carnitine
L-Carnitine helps support a healthy metabolism by encouraging the transport of fats into the cell to be used for energy.
Natural
Colostrum
Colostrum is rich in nutrients, growth and immune factors that help develop a healthy immune system.
Natural
Plant Extract
Natural Plant Extract contains catechins which are naturally occurring polyphenols that freshen the breath by inhibiting the growth of bacteria.
Omega-3
DHA
DHA is one of the primary fats found in the brain, eyes and nerves, required for normal brain and nervous system development.
Omega-6
These fatty acids are involved in cell membrane structure and function. They support skin health, hair quality and reproductive function.
Pantothenic
Acid
Also known as vitamin B5, pantothenic acid is involved in almost every metabolic process. It protects the skin by synthesising skin fats.
Psyllium
Husk
A water-retentive fibre that expands in the gastrointestinal tract to allow the bowel walls to work the contents through the digestive tract smoothly.
Slippery
Elm Bark
A much-valued herbal remedy that becomes a gel when mixed with water. It coats and soothes the mouth, throat, stomach and intestines.
STPP
(Sodium Tripolyphosphate)
STPP is an active ingredient that binds calcium in the saliva to help reduce tartar formation and promote dental health.
Taurine
Taurine is an important amino acid critical for reproduction, healthy eyesight and a healthy heart. Cats must obtain taurine from their diet.
Vitamin
A
Vitamin A is used for healthy vision, in particular adaptation to darkness and the growth of skin cells.
Zinc
Zinc is a mineral involved in cell replication, carbohydrate and protein metabolism, and skin and coat health.