Grounded in research.
Made to nourish.
Served with love.
EXPERT PET NUTRITION™. The foundation for a long life of good health. We use science to understand the unique needs of pets and create tailored nutritional solutions to meet each growth and development milestone. We are committed to providing high-quality, nutrition-packed nourishment in every bowl. Look for ADVANCE™ products containing Green Lipped Mussel Powder, a rich source of essential joint nutrients proudly sourced from New Zealand.
Better for pets, people and the planet
Our approach to pet wellbeing comes from local quality ingredients, the impact we create, and the one we leave behind. Powered by science and dedicated to creating communities that live our purpose: A BETTER WORLD PETS. The ADVANCE™ brand is constantly improving our working practices to reach our goals of zero net emissions by 2050.
A trusted approach to pet wellness
Backed by the globally renowned Waltham Petcare Science Institute, our tailored nutritional solutions are trusted by pet professionals, breeders and pet parents.
A mission to enhance pet wellbeing
The ADVANCE™ brand is dedicated to delivering our purpose: A BETTER WORLD FOR PETS. We're constantly improving our working practices and working hard to reduce our impact for a better tomorrow.
Nutrition-packed nourishment in every bowl
Trusted by pet professionals
ADVANCE™ pet food combines the best natural ingredients with professional scientific knowledge to develop premium nutritional solutions, trusted by vets, breeders and pet professionals. ADVANCE pet food is also proudly endorsed by Mark Vette, internationally renowned animal behaviourist, zoologist, trainer, and educator.